Houndstooth with a twist

Love this colorful blue and yellow take on the classic houndstooth pattered jacket! (photo by Jak & Jil, which is finally back on the world wide web)


Tuesday Tip: The Perfect Gilty Pleasure

Gilt, or Gilt Group is a members only website created for online shopping. With first come, first served prinsips, members will get notifications about up and coming sales, including designer shoes, beautiful jewlery, one of a kind furniture and they even offer smaller sites for luxurious food and traveling destinations.

You can become a member for free, and you will be notified of new sales on e-mail

Links: Gilt
           Park & Bond (Gilt's new site for male fashion)


The Most Beautiful Song

Once in a while you stumble upon a song so beautiful you don't know what you would have done without it, this happened to me the other day...
This time it's the relatively unknown artist Lana Del Rey who has made a song so beautiful and a video so special, that she will hardly be unknown for much longer... 

Music video: http://dai.ly/l804OT

The song is out on the 9th of October, and a limited edition picture disc vinyl is out on the same day.

www.73o.no (thank you) 

Why COLOR is the New Everything


   Of course, nothing can replace black, but this summer the words 'color blocking' has been on every fashionista's lips. That bright pink combined with an 'inyourface' orange that gets everyone's attention has been walking down the streets of London, Paris and New York and has been the covergirls attire on several summer issues, and will continue to be seen on the September issue of Marie Claire Magazine on Sarah Jessica Parker.
Have we had enough of the classic black dress, or in this case, the traditional earth tones that comes with every spring/summer fashion show? Or is this yet another way of lightning up after continious worriyings on the economy as so much in fashion seems to be nowadays...


First letter, first post

This is my first editor letter and possibly, hopefully the first of many.  Well, after blogging on and off for what's now been over five years, and being a reader of so many blogs myself, I have finally decided to begin this one, and by far my most important one to date - The Soeberg - letters from the editor, a behind the scenes slash inspiration palette!

You may wonder, what is The Soeberg, and how did all of this come about? The Soeberg is something brand new. I hope this blog will eventually turn into an online blogazine, a blog magazin featuring fashion, art, music, architecture, places, things, cars, everything amazing!

The editor